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The team has appointed Nick Masson as.
Origin, a new British America's Cup Team, has appointed a commercial director and marketing and communications director to spearhead its bid to win the Cup. American Magic is New York Yacht Club's challenging team for the 36th America's Cup, set to be held in March in Auckland, New Zealand. We will race to reclaim the world's oldest international sporting trophy for the country and club that created the Cup, the highest prize in.
Team New Zealand boss Grant Dalton said the appointment would mean for a 'busy and enjoyable few years' leading up the 36th Cup challenge.
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Hide Comments Show Comments Comments. The agency was hired near the end ofwhich gave it less than two years to complete the planning, development and rollout of all rebrand deliverables.
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The Business Side of the America's Cup >> Scuttlebutt Sailing News
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36th America's Cup presented by PRADA
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The competition for the oldest trophy in international sport and dates back to
The rebrand has also been recognized with six international branding, design and marketing awards in and Having worked with this year's edition in Bermuda, the agency have developed a strong relationship with the America's Cup lead by founder and former Marketing Director of team Alinghi, Alistair Watkins.
Featured Trending Now. This was especially important since the brand had previously been dismantled every few years and rebuilt from scratch again.
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The campaign, called Made of Japan, features a sculpture of an Onituska Tiger trainer made from kitsch Japanese collectibles and icons including origami, urban vinyl toys, lucky cat charms, noodles and chopsticks.
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